Selected investments Info

The Professional Fighters League (PFL) is the only organization in MMA with the sports-season format, where individual fighters compete in a regular season, playoffs, and championship each year, making PFL a ‘win and advance’ meritocracy like all other major sports leagues. With fighters from over 25 countries, 25% of PFL fighters are top 25 world-ranked.

The company leads in technology and innovation, with its proprietary PFL SmartCage powering its next-gen viewing experience, including real-time data and live betting odds.

Mixed Martial Arts is the growth sport of this decade, with 650 million fans worldwide, the youngest audience demo of any sport, and true global revenue streams. MMA is now mainstream for advertisers, and PFL has two dozen major brand sponsors, including Bose, Bud Light, GEICO, the US Marine Corps, and Celsius Energy Drink. PFL airs primetime live in the U.S. on ESPN and ESPN+ and is broadcast and streamed to 150 countries through over 20 leading international media distribution channels.

Founded in 2018, it is backed by major blue-chip investors, including SRJ/PIF, Ares, Luxor Capital, Elysian Park Ventures, Waverley Capital, Knighthead, Legends, and numerous NBA, MLB, NHL, and MLS team owners.